Steve Smith
Art Director with over 25 years of experience delivering production-ready creative for print and digital. Combines strategic art direction with a robust technical skill set in pre-press, HTML email, web design, and studio photography to ensure brand consistency and quality across all media. Excels in both agency and in-house environments.
Graphic Design
Website Projects
Corporate Website Management & Development
Upgraded static websites into dynamic WordPress platforms through several content migrations, enhancing user experience.
Key contributions:
- Served as de facto Webmaster, administering the hosting environment on Cloudways
- Integrated WooCommerce for a product catalog, serving as a showcase without processing orders.
- Configured plugins, including a media library of product order forms, improving accessibility for customers.
- Produced high-quality product images using an in-house photography studio.
- Managed social media projects and contracted a community manager for user-generated content efforts such as photo contests and success stories for the Starbandkids.com blog.
- Managed locator map projects, most recently with StoreRocket.io.
Managed ongoing maintenance in-house, saving costs versus vendors. While a third-party vendor recently refresh branding and now handles updates, these site’s core structure stems from my foundational work.
PDF & Web Forms
Formstack
Developed numerous forms using the click-not-code Formstack platform, including self-grading quizzes with automated certificate generation and CRM integrations.
Corporate Communications
HTML Email
Crafted visually consistent HTML email templates using the BeeFree.io builder, specifically for teams sending communications from their desktop Outlook application.
Clinical White Papers
Developed clinical white papers for the orthotics and diabetic wound care markets by partnering with clinical product and education managers.
Memo Style Newsletters
Collaborated with clinical staff to create a series of instructional newsletters.